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Association of Bridal Consultants New York

Blog

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CONGRATULATIONS ABC Senior Members

Posted on November 18, 2014 at 9:40 AM Comments comments (0)

 

 

It is my pleasure to acknowledge the following ABC members longevity with the organization.  Thank you for for your parntership with ABC, and I wish you all best with your businesses. 

JoAnn Gregoli, MBC      (24 years)

Susan Chagnon               (21 years)

Stan Weist                       (19 years)

Melisa Imberman            (19 years)

Carley  Roney                 (13 years)

Priscilla Koch                 (12 years)

Coleen Morrison             (11 years)

Tamieka Jones                (11 years)

Qwandra Hercules          (10 years)

 

Continual Growth......

Jacqueline Vazquez, MBC

Master Bridal Consultant

ABC New York Manager

What Makes Your Business Sparkle?

Posted on January 30, 2014 at 9:35 AM Comments comments (0)

Register before February 1st and SAVE

 

 

Join us on April 13th and April 14th for an amazing Soiree and Conference. 

On April 13th we invite you to mingle, dance, and enjoy an amazing Soiree cocktail reception in which a few of your colleagues will be honored for their excellence with the ABC NY Sparkle Award.  (Spouses and significant others are allowed to attend)

On April 14th, we have an amazing Keynote Speaker Ceci Johnson of Ceci New York.

Founder & Creative Director, Ceci New York

What does your brand look like? Are you a trendsetter or

a trend follower? What is your signature style?

These are just a few of the questions that keynote Ceci Johnson will explore with you at the Association of Bridal Consultants – New York Branch state conference. Whether you’re an industry veteran or just starting out in the business, her tips for making your business sparkle are sure to re-energize and inspire you to take your company’s image to the next level.

REGISTER 

Why Google Plus is a MUST for 2014

Posted on January 17, 2014 at 10:50 AM Comments comments (0)

 

by Kim Garst

http://kimgarst.com/why-google-plus-is-a-must-for-2014

 

Sometimes it feels like Google Plus is the wallflower amongst the social networks. Many marketers still are not taking it seriously, and are using it more as an ‘add on’, instead of as an integral part of their social media marketing strategy.

But with many marketers and social media experts declaring this the ‘Year of Google Plus’, it’s imperative to understand why you need to be using the platform, and what you stand to lose if you don’t heed the Google+ call.

Following are four reasons that just may convince you it is time to take the plunge and incorporate Google Plus into your daily social media efforts!

1. The SEO Benefits

Although Google has stated that +1’s aren’t directly used in their search algorithm, some research suggests there may be other, indirect benefits to sharing posts on Google Plus.

For instance, if someone who follows you on Google Plus performs a search while logged in to their Google account, they will be more likely to see your Google Plus post in the search results. So, while your post may only rank as #10 in the general search results, it may show up as #3 when your Google Plus followers run a search. This means the more followers you have, the better visibility your Google Plus posts have in personalized search results. Anyone seeing a positive here?

Furthermore, while Google may not give special preference to +1’s, links shared on Google Plus do still count as links…and some types of links are even ‘followed’. That means these links pass on PageRank, thereby acting as valuable external link backs to your site (and thereby increasing your search engine rankings). Ding, ding, ding!

2. Google Authorship.

To take advantage of Google Authorship, you first need to have a Google Plus account. Through linking your Google Plus profile to your content across the web, both web searchers and Google are able to easily attribute the content you write to YOU.

So, what’s the big deal, you ask? Well, for starters, authorship means any content you’ve written (that has the authorship markup) will have your photo beside it in the search results. And with research showing time and again that this increases click through rates significantly, not using it is a huge opportunity loss.

Google has even said that content from verified authors will – if not now, then in the future – rank more highly in search results than content that is not linked to an online profile.

For more information, see my post on How to Set up Google Authorship for SEO.

3. The Stats Do Not Lie.

With approximately 540 million users as of October 2013, Google Plus is quietly sneaking up on Facebook in this regard. Granted, Google counts those logged into their Google account as ‘users’…so the numbers are clearly skewed.

But even with this in mind, take a look at these stats from 2013:

•The +1 button is used over 5 billion times per day (yes, BILLION)

•40% of marketers use Google Plus, and 67% plan to increase their usage. This means marketers who do not use the platform will not even be considered competition for those who do!

•The Google Plus user base is approximately 67% male. This means if your business targets men, one of the best places you can find them is on Google Plus!

4. Hangouts are Unique to Google Plus.

Even if you’re a diehard and loyal fan of Facebook and/or Twitter, you have to admit that no one offers anything comparable to Google Hangouts.

For smaller video chats, you have the option of using straight Hangouts. However the real beauty comes when you use Hangouts on Air for your business. These allow you to record your videos, have a number of people participate in the chats, and then allow the general public to view them as a livesteam or afterward (they’re automatically saved to YouTube).

While there are obviously reams of other video chat/conferencing platforms available, the ability to seamlessly integrate your videos with your social media efforts is beyond compare.

It will be interesting to see what’s in store for Google Plus in 2014. The growth of the platform in the past year was quite phenomenal, so I’m curious to see if this rate of growth continues or plateaus.

Are you active on Google Plus? If not, what’s holding you back?

TheKnot.com Press Release: What Does The 2014 Wedding Look Like? TheKnot.com Envisions The Hottest Wedding Trends For Brides And Grooms Across America

Posted on January 8, 2014 at 5:45 AM Comments comments (0)

 

-- Number One Wedding Website Predicts Trends for 2014 Weddings, Including All-Nighter Weddings, Phone Charging Stations and Bejeweled Necklines --

 

NEW YORK, Jan. 7, 2014 /PRNewswire/ -- TheKnot.com, the number one wedding planning destination, today released its annual predictions for the hottest wedding trends on the horizon for 2014. From the influences of technology for super-charged guests who share every detail socially and the reverse effect of unplugged weddings, where couples ask guests to check their phones at the door, to the inspiration of over-the-top flowers and the bright pops of color, the trends for 2014 are in for a totally unique twist.

 

(Logo: http://photos.prnewswire.com/prnh/20120618/MM26636LOGO-a)

 

"Weddings continue to take cues from celebrities, as well as inspiration from the fashion runways," says Rebecca Dolgin, editor in chief of TheKnot.com. "This year, weddings are even bigger and more blown out with everything from an all-out, all-nighter wedding party to slo-mo photo booths and temporary tattoo favors. Brides and grooms will continue to weave a personal thread through their weddings, making their style true to who they are, be that rustic and natural with a woodland wedding or totally techy with a phone charging station."

 

Here's a look at the top trends for 2014:

 

Woodland Weddings

The big wedding theme this year looks rustic and natural with sophisticated, glam accents, like the weddings of Sean Parker and Kate Bosworth. The centerpieces are branchy and green with lots of lush flowers and a pop of sparkle. For fashion, brides will don long wedding veils and dresses with ethereal lace and floral embellishments. A fun animal motif printed on everything from the invites to the ceremony programs, escort cards and more pulls the look together.

 

Please Don't Instagram My Wedding

Many couples don't like the idea of guests attached to their phones throughout the ceremony and reception and are opting for unplugged weddings, a la Michael Jordan's recent wedding in Palm Beach, Florida. From providing a phone check at the door to adding a note in their wedding websites or ceremony programs asking guests to refrain from taking photos or video, couples are stepping away from social media at their weddings.

 

#SuperCharged Guests

This is literally the opposite of the unplugged wedding. If brides want their guests capturing the entire wedding day via a custom hashtag, they'll ensure their phones stay charged all night with charging stations at the reception. These chic charging stations don't have to look like an airport kiosk; brides are dressing up tall cocktail tables with pretty linens and having florists create small flatbeds of roses or wheatgrass with little flowers and cords popping up.

 

All-Nighter Weddings

Couples these days like to party more than ever, and want their weddings to last as long as possible. Enter the all-nighter wedding. Once the reception ends, the party continues. Couples keep the fun going by changing up the style and vibe and moving the party into another room or even an alternate venue. The after-party even has a completely different décor look with couture late-night comfort food bites and custom drink pairings. One big important to-do for those taking this route: arrange for transportation home or back to the hotel so that none of the guests drive home afterwards.

 

Jeweled Necklines

The bridal fashion runways were full of simple, classic wedding dresses with added sparkle along the neckline -- from sheer illusion necklines with small beading to larger embroidered rhinestones and crystals. Picture the gorgeous looks of Lake Bell and Christina Ricci's wedding dresses. And since most wedding photos are taken from the waist up, sparkly or unique details are best captured on the neckline or around the waist of the wedding dress.

 

Trash-the-Dress Backlash

There's a counter-revolution going on in wedding photography and videography. Instead of trash-the-dress sessions (where brides spend a day with their photographer taking fun shots "trashing" their gown in the mud or a nearby lake), formal portraiture is back in style. The Southern bridal portrait tradition is going mainstream, as are formal bridal party portraits and family shots too – sometimes even sans smile!

 

Brights Are Back

Gone are the days of all-white weddings. This year, big pops of bright hues are back for wedding color palettes. We're not talking about a rainbow of color here. The idea is to take a neutral, muted palette, like whites, ivories and metallic gold, and to add a bold color like poppy red, tangerine or indigo blue. Brides will infuse color into those big details that everyone will see, from a pop of color in all of your florals and incredible colorful sugar flowers to bright nail polish to match.

 

The Year of the Flower

While flowers tend to show up in 99 percent of weddings, this year, floral arrangements are getting a serious upgrade. Think oversized cascade bridal bouquets and elaborate flower installations that hang over the dance floor. Flowers are being woven into the décor more than ever by draping elaborate displays over tables, having fresh flower ceremony arches, decking out cake canopies with flowers and displaying escort cards and seating arrangements on a fresh flower wall. Don't be surprised if you even see a confetti cannon shooting rose petals during the couple's grand exit.

 

Long Live the Photo Booth

Photo booths are nothing new for weddings. We've seen them evolve from vintage photo booths with monogrammed photo strips as favors to point-and-shoot booths that project guests' photos in real time over the dance floor. Enter the slow-motion video booth. Using a special infrared camera, a videographer creates an amazing keepsake.

 

The Dream of the '90s Is Alive

The '90s are back in a big way – from the ready-to-wear fashion runways to home design trends and even Billboard's "The Hot 100" music list. Plus, the '90s were the party decade, so it may not be surprising to hear that '90s-inspired details are on trend for weddings this year. We're talking temporary tattoo wedding favors, hip hop music groups or even break dancers to entertain guests while the band or DJ takes a break, and crop-top wedding dresses.

 

About TheKnot.com

The Knot is the nation's leading wedding resource, reaching nearly every bride in America through the #1 wedding website, TheKnot.com; The Knot national and local wedding magazines; The Knot book series; and syndicated columns in newspapers nationwide. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO; http://www.xogroupinc.com), a global media and technology leader devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Follow The Knot on Twitter @theknot.

 

CONTACT:

Stephanie Fraiman

Public Relations Manager

The Knot

(212) 515-3595

[email protected]

 

 

SOURCE TheKnot.com

PR Newswire

 

ABC President David Wood on HuffPost Live

Posted on January 6, 2014 at 9:00 AM Comments comments (0)

Check out this link - Huff Post Live with ABC President David Wood: The Worst Question a Wedding Vendor can ask a Bride to Be (which should actually be a Couple)

 

http://www.huffingtonpost.com/2014/01/03/wedding-vendor_n_4538076.html

 

What are your thoughts?

 

 

2014 Business Resolutions

Posted on January 2, 2014 at 9:15 AM Comments comments (0)

The New Year is here, what do you have in store for your business.  If you are used to writing down a New Years resolution for you personally, don't forget to add another list for your business resolutions.  I believe education is key to every business success, here is a quote from a recently published article:

 “Knowledge and action are two critical factors in establishing market leadership. We plan to keep our resolutions to drive our clients’ success in 2014.” Sandra Fathi, president of Affect.

For the entire article click on the link, http://www.bulldogreporter.com/dailydog/article/deskside/five-resolutions-for-pr-marketing-professionals-affect-recommends-new-year

All Best

ABC NY

 

 

ABC New York Website

Posted on January 1, 2014 at 12:50 AM Comments comments (0)

We start the year off with a BANG!!!  Wishing you all best and great success. Welcome to our first ABC New York website where you can find updates, information, meetings and events.

 

Thanks to Alan Abrams of Alan Abrams Photography for sharing the first few photos to get the website started. Also thank you to Rabbi Andrea Frank..

 

 

 

 

 

 


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